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BRITAX plays a role in the upcoming Lionsgate movie “What to Expect When You’re Expecting,” in theaters everywhere on May 18th, 2012, and the company is celebrating its Hollywood debut with a tour and sweepstakes.

Join the party as the BRITAX Expect Greatness Tour travels from city to city, in specially branded BRITAX and “What To Expect When You’re Expecting” mini-vans. The tour offers great giveaways, great discounts, great parent education and of course, the great quality of BRITAX. There is also an online promotion for those who can’t join the tour in person.

Expectant parents are urged to forget the ice cream and pickles and new parents are invited to run around with their toddlers at one of 40 tour events this May, surrounding the release of the film. There, parents can touch, feel and buy great products and play fun games to win big prizes. For example, spin the Wheel-of-BRITAX or weave through the stroller obstacle course for the chance to win a BRITAX stroller, BOB stroller, car seat, baby carrier, accessory or a ticket to the movie. Winners take home product and bragging rights. All attendees are victors, though, as there will be product-savings at each location. Not located near an Expect Greatness Tour stop? That’s okay; BRITAX is hosting an online sweepstakes, starting April 16th where participants could win one of 45 prize packages totaling more than $25,000. Fans are asked to visit or to enter.

Each week, winners will be chosen at random. During the week of May21st, two grand-prize winners will each win a prize package worthover $4,000 in BRITAX gear and cash! Don’t miss out on your chance to win.

Canadian Tour Dates and Locations:

May 25 Etobicoke Babies R Us, Sherway, 11 AM - 3 PM

May 26 Mississauga Babies R Us, Winston Churchill, 11 AM - 3 PM

May 27 Thornhill Babies R Us, Thornhill, 11 AM - 3 PM



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